The Goodtime Hotel, the swanky new South Beach bolthole by hospitality maven David Grutman and superstar Pharrell Williams, has officially opened its doors.
There’s a new reason to visit Miami this year: Taking up a full square block between 6th and 7th Streets on Washington Ave in a central and historic stretch of South Beach, the 266-room Goodtime Hotel is a bright and sunny Art Deco dream brought to life by architect Morris Adjmi, landscape architect Raymond Jungles, and famed designer Ken Fulk, under the guidance of David Grutman of Groot Hospitality and Pharrell Williams (no introduction needed).
“We want The Goodtime Hotel to impart a feeling of both revitalization and that rare, exciting thrill that takes over when you discover something special,” says Pharrell Williams via a recent press release. “It’s that adrenaline-fueled sensation of entering a whole new setting and a whole new mindset. This place will provide a natural good time, for all who come through.”
Deliciously dressed in strawberry-ice-cream hues and deco decadence, The Goodtime Hotel isn’t lacking in superstar shine. Retro-inspired rooms and suites feature custom bedding, Ortigia bath amenities made in Sicily, and nostalgic touches like pink rotary telephones. With a soaring atrium entryway, hand-painted murals, and splashes of retro leopard-print fabric, the design vibe couldn’t be happier. The state-of-the-art gym is kitted out in MyBeast and Peloton equipment, and the swanky coffee and/or cocktail spot, the Library, is a pretty-in-pink photogenic hideaway.
Spreading over nearly 100,000 square feet, the hotel’s public space includes restaurants and retail spots like Grutman’s Strawberry Moon, a mid-century-inspired pool club and restaurants sprawling over 30,000 feet alone. Designed by Fulk, the chic space is an ode to retro holiday spots in their heyday, like Havana and Acapulco, and it’s sure to quickly become one of the hottest new spots in Miami Beach.
The Goodtime Hotel is now open. For more information, visit www.thegoodtimehotel.com.